Number of Mobile Broadband Users Rises in the US

Number of Mobile Broadband Users Rises in the US
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The number of US households relying solely on mobile for their broadband connectivity grew by approximately 600,000 in 2020 to 15 million. 12 million households had dropped a fixed-line service, with cost, data rates and lack of reliability cited as the top-three reasons.

The remaining 3 million never had a fixed connection. Approximately 14 million additional households used a fixed wireless or 5G home internet service in 2020. The COVID-19 pandemic played a key role in focusing consumer attention on service speeds and reliability, as 41 percent of US households had members participating in either remote work or schooling as of September 2020.

Good performance during the COVID-19 crisis has improved customers’ opinion of their service providers, but there were dips throughout the year. That indicates that providers need to continue to deliver on customer service and innovate in value-added offerings in order to grow and maintain their subscriber base.