Conversational Customer Communications Grow on Black Friday
Infobip data shows that customers prefer conversational experiences on Black Friday, driven by rich channels such as RCS.
The research by The Harris Poll, commissioned by Google, found that 82% use AI tools at work. Simultaneously, 98% anticipate it would have an impact on their industry within the next five years.
The companies surveyed more than 1,000 US-based workers aged 22 years to 39 years old, who currently have or are seeking leadership positions with their employers. The survey found more than 50% of AI users regularly share their insights and experiences with colleagues, with 75% of them suggesting generative tools.
Among the respondents, 88% stated they would use AI to start a task that feels overwhelming. They also are using AI to increase their productivity and improve communications. For example, 70% are using it for drafting email responses or to overcome language barriers. For improving writing, 88% agree AI can help them strike the right tone.
Additionally, 87% of respondents believe AI can make them more comfortable writing lengthy emails on their phones. Also, 90% stated they would feel more confident joining meetings on the go if they knew it was taking notes. For improving management capabilities, 86% believe AI could help current leaders become better managers and 70% are interested in using it to improve their managerial skills.