Digital Identity Market to Exceed $80 Billion by 2030

A new study by Juniper Research has found that the digital identity market is expected to grow from $51 billion in 2025 to $80 billion in 2030, representing a rapid growth rate of 56%. The research highlights two main drivers of this growth: tightening regulations, which increasingly require digital identities, and rapid technological advancements, which bring mobile driving licences and digital travel credentials closer to early public use.

“The EU Digital Identity Wallet (EUDI), which all Member States are expected to have in place by the end of 2026, will have a transformative effect on identity in the region; however, digital identity is already socially acceptable in mainland Europe. The adoption of the proposed UK scheme will require significant user benefits to overcome public skepticism. Focusing on self-sovereign principles, which give citizens control of their own data, will go a long way in improving support,” explained Louis Atkin, Research Analyst at Juniper Research.

The research identified that issuing digital credentials alongside physical documents helps to drive the adoption of digital identities. As digital identities are a new concept to many citizens, ensuring that the technology used is both accessible and something that citizens actively choose for themselves is key to their success.

“EUDI supports the adoption of digital identities, with standardisation of digital identity infrastructure massively improving the degree of interoperability of digital identities. However, to ensure sustainable growth, considering accessibility and providing explanations of how the systems work are vital for success,” Atkin concluded.