Digital Ticketing Transaction Value to Reach $1.4 Trillion by 2027

The global digital ticketing transaction value will reach $1.4 trillion in 2027; up from $768 billion in 2022, according to a new study from Juniper Research. This growth of 78% over the next 5 years represents a strong recovery from the heavy impact of the COVID-19 pandemic; driven by the ongoing success of contactless payments.

However, the research identified current market fragmentation, where users cannot use the same payment method across different transit and events areas, as a factor limiting growth and user experience quality. Metro and bus ticketing is the fastest-growing digital ticketing segment, with transaction value set to rise by over 200% over the next 5 years. The research recommends that vendors focus on developing integrated contactless systems for different transit scenarios, such as bus, train, and micro-mobility, to break down the fragmentation inherent to the current market.

“Ticketing vendors must pursue strategies, such as account-based ticketing, where any payment type can be linked to a back-office account. By removing barriers, vendors will accelerate the digital transition in ticketing and hasten the onset of Mobility-as-a-Service,“ explained research co-author Damla Sat.

Additionally, the research found that the value of digital events ticketing will exceed $230 billion in 2027, from just under $100 billion in 2022; representing rapid growth of 137%, as events move to contactless entry to improve the on-the-day experience and reduce costs. The research recommends that vendors offer added incentives, such as collectible digital ticket stubs minted as NFTs (Non-fungible tokens), to enhance the fan experience.