eCommerce Market to Reach 440 Billion Transactions by 2030

A new study by Juniper Research has found that eCommerce payment transactions will exceed 440 billion globally by 2030. It would represent a significant growth from 277 billion in 2025.

This substantial 60% growth reflects increasing access to eCommerce in emerging markets, as well as the boost agentic commerce will bring to the sector. The research found that the three fastest growing regions over the next five years would be Latin America (258%), Africa and the Middle East (155%), and Central and Eastern Europe (114%).

“eCommerce is rapidly growing as both payments and logistics infrastructure scale up in new markets. Capitalising on this growth potential means identifying ideal partners to localise eCommerce for each market, rather than relying on a one-size-fits-all approach,” commented Nick Maynard, VP for Fintech Market Research at Juniper Research.

The research identified agentic commerce as a key trend set to transform the way eCommerce works. While agentic commerce is at an early stage of development, heavy investment has gone into building out the payments infrastructure, with key payments vendors such as Visa, Mastercard, and Stripe rolling out solutions.

“The displacement of the checkout process by agentic commerce threatens to completely remove the control merchants have over checkout processes, disrupting the whole eCommerce model. Payments companies must support merchants as they navigate their fundamental role in an emerging agentic world,” Maynard concluded.