Hearables Will Have Over 50 Percent of All Wireless Headphones by 2022

Hearables Will Have Over 50 Percent of All Wireless Headphones by 2022

Foto: Dražen Tomić - Tomich Productions

A new report from Juniper Research has found that there will be an estimated 417 million hearables in use by 2022. This includes fitness-focused devices, hearing augmentation and purely audio-focused devices.

The report found that more than 271 million audio-focused multimedia hearables from the likes of Apple, Bose, Google, Samsung and Sennheiser will be in use by 2022, compared to an estimated 62 million in 2018. These will represent over 50% of all wireless headphones in use by 2022; reaching as high as 80% in the US. Apple’s AirPods have emerged as a clear leader, with Juniper estimating around 24 million AirPods to be shipped in 2018.

The research predicted that as mid-range and budget manufacturers leverage voice assistants to enhance their devices, over 75% of hearables in use will incorporate voice assistants by 2022. Research author James Moar added: “In some cases, voice assistants will be the only ‘hearable’ feature of these devices. Premium players need to provide other features to distinguish themselves, like advanced audio adjustments or innovative interfaces.”

The fitness segment has strong differentiation here, with custom assistants providing in-the-moment workout feedback, but these are only expected to make up 10% of hearables in use in 2022, thanks to their niche use case. Assistive hearables will win on revenues; generating over $40 billion annually by 2022, as hearing aids integrate mobile technologies and maintain medical industry prices.

Consumer assistive hearables are less expensive, which is proving appealing to healthcare institutions. Nuheara is one of the most successful companies here; distributing IQbuds BOOST through the NHS from 2019. However, Juniper expects existing hearing aid players to maintain control of most medical distribution channels for the foreseeable future.

More from category

90 Percent Current Blockchain Platforms Will Require Replacement by 2021

90 Percent Current Blockchain Platforms Will Require Replacement by 2021

17 Jun 2019 comment

By 2021, 90% of current enterprise blockchain platform implementations will require replacement within 18 months to remain competitive, secure and avoid obsolescence, according to Gartner.

Enterprise WLAN Market Continues Moderate Growth in 1Q19

Enterprise WLAN Market Continues Moderate Growth in 1Q19

17 Jun 2019 comment

The combined consumer and enterprise WLAN market segments increased 6.9% year over year in the first quarter of 2019, finishing at $2.4 billion, according to IDC.

The Future of Self-Service Is Customer-Led Automation

The Future of Self-Service Is Customer-Led Automation

14 Jun 2019 comment

In order to cope with the avalanche of digital information and activities, customers will increasingly turn to automation moving forward, according to Gartner.