IDC:Sales for China's key devices surged 4-fold during the Singles' Day promotion

IDC:Sales for China's key devices surged 4-fold during the Singles' Day promotion

China sold more notebooks, monitors, desktops and printers online during the last week's Singles’ Day promotion than it normally does in 44 days. Starting in 2009, China began celebrating Single’s Day by holding its biggest online shopping promotion of the year. Held every November 11, the event has become China’s answer to America’s Black Friday. This year, the promotion period was extended to cover November 1 to 11.

A total of 730,000 notebooks were sold during this period, making it the best seller among key devices, including notebooks, monitors, desktops and printers.

Lenovo led notebook sales with over 45% of total sales during the Singles’ Day shopping period. Dell took second place, selling less than half of what Lenovo did. Asus, HP Inc. and Apple came in third, fourth and fifth, respectively. Over 70% of the notebooks were sold through and 19.0% through Tmall, an eTailer under Alibaba.

Samsung sold the highest number of monitors during the Singles’ Day sale, followed by AOC. Philips came in third, followed by Dell and then LG. Over 70% of monitors were sold through, while 27% were sold through Tmall.

Lenovo sold the highest number of desktops from November 1 to 11, nearly double that of Dell, which came in second place. HP Inc, Asus and TongFang came in third, fourth and fifth, respectively, but their numbers were significantly lower than those of Lenovo and Dell. Desktop sales were more balanced between and Tmall, with accounting for close to 59% of sales and Tmall accounting for 40%. There were still more white-box desktops sold than vendor-branded desktops.

For printers, HP Inc. was the clear winner during the same sales period, accounting for more than 57% of total printer sales. Though Canon came in second place, it sold less than half that of HP Inc. Epson came in third, followed by Fuji Xerox and then Brother. About 72% of printers were sold through, while nearly 24% were sold on Tmall.