Largest Smartphones will Drive Holiday Shopping

Consumers are choosing smartphones with the largest sized displays in 2020, according to Strategy Analytics. New super-large display smartphones from Samsung and Apple will supercharge holiday smartphone buying this year.

“More than 900 million superphablets with displays 6.0 to 6.99 inches will be shipped globally in 2020. These super-large display smartphones have overtaken every other size category and will continue to expand their share in future years,“ said Ville-Petteri Ukonaho, Associate Director at Strategy Analytics.

“Smaller sized smartphones, with displays under-five inches are steadily losing ground to larger-display smartphones. The Apple iPhone SE 2020 edition, with a 4.7 inch display, briefly boosted the category, but at just 7% of all smartphones shipped in 2020, the under-five inch category is steadily shrinking and by 2025 will have effectively disappeared.

In Western Europe superphablets will capture 77% of total smartphone volumes in 2020 and 76% in North America. This will make them the most important category in these regions, and top-sellers during the holiday shopping season.