Majority of Internet Users Read Books Daily or at Least Once a Week

A 17-country report just released by global market analysts GfK, shows that 30 percent of the international online population read books “every day or most days“. This is lead by China at 36 percent, closely followed by Spain and the UK at 32 percent each.

However, if the segment is widened to include both daily readers and those who read “at least once a week“, the international total rises to 59 percent, with China firmly in the lead (70 percent of its population), followed by Russia (59 percent) and Spain (57 percent).

Over a third (35 percent) of people in high income households say they read books ‘every or most days’, compared to a quarter (24 percent) of those in low income households. Added to this, one in ten people in low income households claim that they ‘never’ read books; triple the percentage reported in high income households (three percent).

Overall, 32 percent of women report reading books every or most days, compared to 27 percent of men. This gender gap amongst the daily book readers is widest in the Netherlands (30 percent of women versus 14 percent of men) and Spain (40 percent of women versus 25 percent of men) , followed by Canada (36 percent of women versus 23 percent of men) and Germany (31 percent of women versus 19 percent of men).

The Netherlands and South Korea have the highest percentage of their online population who report never reading books, standing at 16 percent each. In South Korea, this is fairly evenly divided between men and women, but in the Netherlands it is heavily led by men, with 23 percent never reading books, compared to just 9 percent of women. The countries with the next highest proportion of those who never read boooks are Belgium (14 percent), and Canada, France and Japan (all 11 percent).