Rising and Falling Consumer Payments Technologies in 2025

Juniper Research launched the Consumer Payments Tech Horizon 2025 report. The analytics specialist company independently assessed how 17 consumer payment technologies, from click-to-pay to Biometric-equipped Terminals, are evolving.

The report provides the industry with a guide to their long-term market prospects. Juniper Research positions each technology as either ‘above the line’ or ‘below the line’, dependent on whether their analysts believe it is meeting or failing expectations.

As part of the report, analysts have identified three ‘Major Movers’ in the consumer payments market, ranked by their anticipated change in market performance this year. These are Click to Pay, Bank-backed Wallets, and Buy Now, Pay Later (BNPL). These technologies are projected to experience considerable change in market position over the next year.

Bank-backed wallets and Click to Pay are expected to challenge incumbent digital wallets, whereas BNPL will underperform significantly. Click to Pay, an eCommerce one-click checkout solution launched by EMVCo in 2019, is expected to be established quickly in the consumer payments market. By the end of 2025, all deadlines for issuer implementation of Click to Pay will have passed, and the technology will be widely seen at checkouts. By fast-tracking issuer adoption, card networks have already overcome a key hurdle for digital wallets attempting to launch, priming them for success.

“Although BNPL is currently positioned above the line, market saturation and regulatory pressures will drive BNPL below the line over the next year. In response, smaller BNPL providers may exit the market or be acquired. To remain competitive, Juniper Research recommends that larger players proactively engage regulators as consumer protection laws expand to cover the sector,” remarked Lorien Carter, Research Analyst at Juniper Research.