Widespread Privacy Concerns Among U.S. Consumers

Widespread Privacy Concerns Among U.S. Consumers

Foto: Fotolia

A recent survey conducted by IDC finds that a whopping 84% of U.S. consumers expressed concern regarding the security of their personally identifiable information (PII) and 70% told IDC that their concern is greater today than just a few years ago. The newly published special study, which measures consumer privacy sentiment across four vertical industries (Financial Services, Healthcare, Retail, and Government), also includes the following key findings:

  • Demographics Matter: Younger consumers, those age 18-35, demonstrate a higher concern for their personally identifiable information than do their 36-50 year-old counterparts.
  • Call to Action: Hyper awareness and growing sensitivity toward data exposure appear to have consumers on the verge of making serious changes in their behavior.

"The dawn of Digital Transformation has already affected the relationship between individuals and technology. What once were convenience technologies are now guiding lights in everyday personal and business lives. Technologies continue to integrate into the human experience and businesses and government entities leverage data-sharing ecosystems to provide services or sell products. The resulting impact is that individuals feel overly connected and may yearn for greater anonymity. It is against this backdrop, when consumers feel their private information is in jeopardy, that they appear poised to take action. Consumers can exact punishment for data breaches or mishandled data by changing buyer behavior or shifting loyalty. As a result, it is imperative that business leaders not only understand the risk that their organization assumes when collecting consumer PII, but also the potential security and compliance solutions available to help manage the collection, processing, and use of sensitive data," said Sean Pike, program vice president, Security Products and eDiscovery & Information Governance at IDC.

More from category

PC Shipments Expected to Decline 9.5 Percent in 2022

PC Shipments Expected to Decline 9.5 Percent in 2022

4 Jul 2022 comment

Worldwide PC shipments are on pace to decline 9.5% in 2022, according to the latest forecast from Gartner.

5G to top 570 Million Subscriptions in Southeast Asia and Oceania in 2027

5G to top 570 Million Subscriptions in Southeast Asia and Oceania in 2027

3 Jul 2022 comment

5G subscriptions in Southeast Asia and Oceania are expected to more than double in 2022 from around 15 million at the end of 2021.

Spending on Compute and Storage Infrastructure Grew Strongly in 1Q22

Spending on Compute and Storage Infrastructure Grew Strongly in 1Q22

1 Jul 2022 comment

Spending on compute and storage infrastructure products for cloud deployments, including dedicated and shared environments, increased 17.2% year over year in the first quarter of 2022 (1Q22) to $18.3 billion, according to IDC.