Xiaomi Tops Central and Eastern Europe 5G Smartphones in 3Q21

In the third quarter of 2021, Xiaomi captured an estimated forty-two percent of total 5G smartphone shipments in Central and Eastern Europe, according to Strategy Analytics. Xiaomi is the leading Android 5G smartphone vendor globally in in the quarter and is the leading 5G smartphone vendor overall in Central and Eastern Europe.

Xiaomi’s 5G smartphone shipments have grown past Apple and Samsung over the course of the past year to take the top spot in 5G smartphones in the region. Chinese vendor is expected to maintain its lead in Central and Eastern Europe region for the full-year 2021 and remain the 5G smartphone shipment leader in 2022. “Xiaomi is capitalizing on the absence of Huawei, as well as its own portfolio of high-quality affordable 5G smartphones such as the Redmi Note 9T 5G and Mi 11 5G,“ says Yiwen Wu, Senior Analyst at Strategy Analytics.

Xiaomi captured 41.8% of the market, while Apple captured second place with 26%, in only its third quarter of offering 5G smartphones. Samsung, with its lineup of more affordable 5G smartphones, took third place with a share of 11.5%, drifting from 34.3% in the year-ago quarter. Realme and OnePlus rounded out the top-5 5G smartphone vendors in Central and Eastern Europe with a share of 7.2% and 2.5% respectively. While Realme gained ground over the course of the last year, it was Xiaomi that captured the bulk of smartphone shipments, even as Apple took a quarter of the market.