A1 Group Announces Strategic Partnership with Google

Streaming and video content are nowadays the most important online activity for nearly all customers. To enrich its offerings, A1 Group is starting to include YouTube Premium in the portfolio.

The offer started with A1 Croatia, as more of their markets will follow in the near future. The company said that this strategic partnership with Google adds value, which is highly relevant for customers and directly addresses the needs of users seeking a premium, simple, and flexible digital experience – without ads.

“A1 Group continuously expands services across the footprint, offering connectivity, content, and digital entertainment. Long-term partnerships, e.g., with Netflix, SkyShowTime, and now with YouTube Premium, underline the strategy of developing relevant services with added value for the users,“ the company said in a statement.