Amazon announced it would invest more than €10 billion in upgrading its facilities in Europe with next-generation robotics. It is part of a wider push to modernize and expand its operations network in Europe.
The company stated it plans to create more jobs across the region, while using robotics to expand ultra-fast delivery options to more international cities and invest in employee upskilling. Its pledge reflects a broader push to use AI and robotics to support its workforce, aiming to automate repetitive and physically demanding tasks, freeing up employees to focus on higher-skilled roles while customers get better service.
As part of its next-generation robotics development, Amazon introduced Proteus, an upgraded autonomous robot that is able to move items across different sites. Through AI advances, employees can direct Proteus with plain, conversational text-based prompts without the need for technical commands or programming interfaces. According to Amazon, once an employee instructs Proteus on what needs to be done, the robot figures out the priority, route, and timing.
Through its €10 billion commitment, Amazon added that it will expand Vulcan, its first robot with a sense of touch, and STARK, a new robotics system that works alongside employees. STARK will be deployed across 15 sites in Europe by 2027.
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Amazon announced it would invest more than €10 billion in upgrading its facilities in Europe with next-generation robotics.
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