EC Delays Decision on Google - Fitbit Deal to 2021

EC Delays Decision on Google - Fitbit Deal to 2021

Foto: Fotolia

The European Commission once again postponed the deadline for completing an investigation of Google’s proposed $2.1 billion acquisition of Fitbit. The new target for a decision is set in early 2021.

EC set 8 January as the new date for issuing its decision, its second rescheduling of a decision originally due on 9 December. Extensions are often granted at the request of the companies being investigated.

Google announced the deal in November 2019, but struggled to win over critics concerned about issues related to data use and competition in the wearables market. Financial Times last month tipped the EC to approve the deal after Google promised not to use data gleaned from Fitbit devices for targeted advertising for ten years, and grant rivals access to its services and data with user consent.

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