EC Urges Google to Share Search Data

The European Commission sent Google several proposals on providing third-party access to search data. Under the preliminary measures, Google would have to allow rivals access to specific information on fair, reasonable, and non-discriminatory (FRAND) terms. This includes data on search rankings, queries, and clicks.

The EC’s proposals cover rules related to the type of entities that can access information, the scope of what must be shared, means and frequency of distribution, pricing parameters, and general governance, including anonymising personal data. It aims to open the way for other companies to optimise their search services and better compete with Google. The proposals were sent within preliminary findings from what the authority referred to as proceedings to assist Google in meeting its Digital Markets Act obligations for search products, which it announced in January. Suggested measures are the subject of a public consultation. The EC expects to conclude the matter by 27 July.

EC EVP for clean, just, and competitive transition Teresa Ribera explained that the EC set out specifications they expect Google to follow to comply with its obligations under the DMA, adding that data is a key input for online search and for developing new services, including AI. “Access to this data should not be restricted in ways that could harm competition. In fast-moving markets, small changes can quickly have a big impact. We will not allow practices that risk closing markets or limiting choice.” EC EVP for tech sovereignty, security, and democracy Henna Virkkunen added that the Commission wanted to hear from the market on the most effective ways for Google to share search data with competing online search engine providers in the consultation.