Gamescom 2020: Digital Success With more than 300 Partners
Foto: Dražen Tomić - Tomich Productions
Gamescom 2020 opens its virtual gates on August 27th as a purely digital event. As the organizers announced, more than 600 companies have already applied for the devcom digital conference 2020, the B2B conference for developers and their ecosystem.
“A trade fair would not be a trade fair without the decisive participants: the exhibitors from Germany and abroad. The companies, named “Official Partners” for gamescom 2020, are enthusiastic about our digital concept. Despite the currently difficult situation for many companies, we are experiencing a broad, consistently positive response from developers, publishers, and other companies. We are very pleased at this clear signal from the industry, which also puts us in a positive mood from an economical perspective”, said Gerald Böse, President and CEO of Koelnmesse.
With regard to E-sports, the ESL One Cologne 2020, the League of Legends Prime League, and Ford/Fordzilla enrich the gamescom 2020 program. The ESL One Cologne 2020 starts today on August 18th with continental preliminary decisions. The continental finals can be seen on August 29th and 30th on gamescom now. The League of Legends Prime League is organizing a show match on August 29th at 12:00 p-m. CEST with stars from the pro division chosen by fans. The match will also be broadcast via gamescom now. Ford and its "Team Fordzilla" will organize its own E-sports tournament in Forza Motorsport 7 in the context of gamescom 2020.
"Although gamescom is taking place purely online this year, it presents the entire bandwidth of games: whether cosplay or gamescom award, game announcements or E-sports tournaments, gamescom congress or devcom digital conference. Together with hundreds of partners, and within a very short time-span, we have bundled up a digital program that will inspire the community. The extent of anticipation in the community can already be observed now on social media," says Felix Falk, Managing Director of game – the German Games Industry Association.
The partnership with the content platform TikTok announced last week is already bearing concrete and impressive fruit: the #HeartOfGaming challenge, which started at the beginning of last week, generated more than 80 million views of content posted under the hashtag within a very short time.