Intel increases brand value on Interbrand’s best global brands list, Apple again tops the list

Intel increases brand value on Interbrand’s best global brands list, Apple again tops the list
Screenshot / Antonio Jularić

For the second year in a row, Intel Corporation has increased its brand value by 4 percent and is ranked 14th on Interbrand’s 2016 Best Global Brands list. Interbrand’s annual ranking identifies the 100 best global brands by analyzing the many ways a brand benefits an organization.

Intel’s rank was based on attributes that contribute to a brand’s cumulative value, including the company’s financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure earnings for the company.

“This year, we embarked on a major rebranding effort with a call-to-action to ‘experience what’s inside’ by showcasing the amazing experiences our technology makes possible. The increase in our brand value is a reflection of marketing helping Intel transform as a company.“, said Steve Fund, senior vice president and chief marketing officer of Intel.

First place on the list again took Apple, followed by Google on 2nd place and Coca Cola on 3rd. From tech companies who populated first 20 places, Microsoft finished on 4th, IBM on 6th, Samsung on 7th, Amazon on 8th, Intel on 14th, followed by Facebook on 15th, Cisco on 16th and Oracle on 17th place.

Full list of most valuable brands can be viewed at 2016 Interbrand Best Global Brands Ranking.