Juniper Research Ranks Infobip Leader in Mobile Messaging Space

Global communications company Infobip has been ranked the leading service provider in the mobile messaging space by Juniper Research in its new Competitor Leaderboard, placing well ahead of the next established leader. The study assesses the capacity and capability, product positioning, including size of operations, financial performance, and sophistication of messaging solutions of 20 prominent vendors.

Juniper Research notes Infobip’s plans to enter the B2D segment, as demonstrated by the acquisition of Shift Conference. This could potentially prove lucrative for Infobip, as it is ultimately supporting developers within enterprises that assess the viability of and recommend new software to company decision makers. By building a rapport with developers and offering a self-service portal, Infobip has an opportunity to boost the visibility of its solutions.

“Our Competitor Leaderboard establishes Infobip as a market leader in the Mobile Messaging space. Demand for cloud communications over the past year has not only grown but also expanded use cases, and prompted new suppliers to enter the market, making this a highly competitive space. The current growth levels will provide a solid foundation for increased development of communication and software technologies, creating and enhancing new customer experiences. Infobip is well placed with more than 70 offices worldwide, 700+ direct carrier connections in over 190 countries and more than 3000 employees to maximize on the opportunity,“ said research author Scarlett Woodford.

“We are honored to have placed top of this report validating Infobip’s commitment to value-focused innovations, a key driver to our success in cloud communications.  Infobip processed 107 billion messages last year alone, working with businesses in traditional sectors, such as retail and banking, as well as new-age domains such as on-demand services and e-commerce. We’ve also added social networks and chat apps to our CPaaS capabilities in line with our clients’ own customers’ preferences,“ commented Adrian Benić, Chief Product Officer at Infobip.

The CPaaS market has evolved beyond basic application programming interfaces (APIs) for messaging and voice capabilities to address more sophisticated use cases that can be tailored to vertical markets. Since the pandemic began, new CPaaS use cases have emerged around telehealth, e-commerce and retail. In addition to the typical use case of text message appointment reminders, companies and businesses are increasingly turning to CPaaS to provide better customer engagement and experience.