Lenovo Continues to Grow in the Region

Lenovo Continues to Grow in the Region
Depositphotos

Analysts' data on the market in the region show that Lenovo has continued to grow strongly on the wave that drives the entire market, for ICTbusiness.info points out Lenovo's regional director for this region Ivan Božev.

According to him, business in the region of Central and Southeast Europe is very dynamic and active, most of these countries have achieved amazing results.

Božev notes that according to the IDC results for the second quarter of the year 21/22. Bulgaria, Hungary, and Romania are the leaders when it comes to market share, and they have maintained their leading position in Croatia.

The PC market has continued to grow over the last year, and even more, primarily due to the crisis. What is your assessment for the future of the PC market and how do you assess the results in the last few quarters in Croatia, but also in the entire region?

2021 continued to be a challenging year, in varying degrees. Though, at a global level, Lenovo’s outlook for FY21/22 remains positive as permanent market changes are transforming the IT industry overall which are drivers for long-term opportunities, for sustainable growth and profitability increases. We are optimistic about future industry growth, and the company’s ability to deliver despite industry supply constraints, due to our operational excellence including a robust and flexible supply chain, innovation, and global/local footprint to ensure the navigation of any macro or micro-challenges better than most.

Our business performance in Central& South East Europe region is very dynamic and active, where most of the countries delivered incredible results, for example, Bulgaria, Hungary, and Romania, leading with the number one position in terms of market share, according to IDC Q2 FY2122.

In Croatia, following the trend of other southeast countries, during this challenging year, we maintained a leadership position during quarters, delivering great results of 22.2% (IDC Q2FY21/22).

We estimate that the PC demand will remain strong until 2025, at a global level, and we see an opportunity for future developments in new IT technology architecture- “Client-Edge-Cloud-Network-Intelligence.

Accelerated digitization has demonstrated the importance of technology. What trends do you expect?

Starting from 2020, the reality we all faced showed us how important technology is to our day-to-day life, from schools, office/home office, hospitals, banks, and so on. We see a bright future ahead filled with more solutions for hybrid work models and a focus on technology as a force for good. We believe and we got signals from markets, that hybrid work models continue to accelerate, and we assume that a new range of form-factors will appear, IT services and security offerings will improve the relationship with technology to all touchpoints.

We anticipate that work-from-home will get into a new shape of work-from-anywhere, where solutions and services will be designed to improve customer/employee experience. In addition, the meeting set-up we think will be a bit more flexible for a better and easier social connection, thanks to improvements and new designs of offices and audio/video technology. At Lenovo, we focus more and more on tech for good, which means that we’re using sustainable materials, those that can be recycled, reused, or self-decomposed and this new trend will become more and more available for product development in the future. As you may remember, back in January 2021, Lenovo announced the Lenovo X1 Fold, the first commercial PC with a flexible display, not to forget the Motorola Razr, based on the same technology.

Flexible displays will continue to maintain the technology trend and maybe we will see more flexible display options applied to other aspects of our life: public transportation or smart home appliances. In addition, we believe that technology at Lenovo is not only about PCs, but we’re focusing on transforming businesses through integrated solutions, from the smart camera, smart speakers, tablets and services, to day to day consumers’ lives.

Finally, 2020 gave us signals that the healthcare systems needed more than ever access to technology. And we’ve experienced telehealth more than a year before, voice assistants and many others, that have had the character to become a norm. And not to forget the gaming experience that will become more immersive, and Lenovo’s gaming products are already enablers for enhanced entertainment.

In which direction are new technological solutions developing?

Considering the above trends, at Lenovo we’ve already taken some concrete actions by merging our products, services, and solutions and we’re aiming to transform from devices to devices+ services and solution company. And looking at how the working environment has changed, hybrid is here to stay, and changes the way we live, work, and learn. Customers have more sophisticated infrastructure requirements and need a simple and easy way to consume IT. In the next reality, almost every business is digital, and every product is a service, and our direction is towards making customers buy a solution from Lenovo as easy as buying a PC.

What have consumers preferred in terms of technology over the past year?

We listen carefully to what our consumers look after in terms of technology and constantly we are doing our best to consider their feedback when designing new products. Over the past year, determined also by the increased demand for PCs, we’ve seen a high interest in gaming PCs, for our Legion brand, since there is a thin line between work and play and consumers were interested in a device to satisfy both needs.

In the gaming segments, we’ve seen consumers’ preferences for high-end products, where performances shouldn’t be sacrificed by design, accompanied by gaming accessories, such as high-performance gaming headsets, mice, and keyboards. Tablets have gained a significant territory over the past year as well, aside from the fact that many families considered owning a tablet for school education, but we’ve seen also consumers using tablets as the second screen or as a second device for entertainment or work.

Overall, consumers’ tendency is towards higher quality products, with better performances and innovative design and functionalities, since most of their time is being online, so they have seen technology as their partner, to whom they trust and rely on an everyday task. And Lenovo continues to design and innovate with customers in mind.