Orange, Telefonica and Vodafone Group are entering the increasingly competitive mobile gaming market. The operators are striking partnerships for the launch of a cloud gaming service from start-up RemoteMyApp across several countries in the EMEA region.

Vortex cloud streaming platform launched on February 1st in France, Belgium, Spain and South Africa, as part of a collaboration with the operators and app development and content company PM Connect. Users can access more than 160 gaming titles through a direct carrier billing subscription. RemoteMyApp said more operators are expected to join the platform this year.

PM Connect’s CCO Christopher Purdie said the deal provided operators with a cloud gaming revenue stream, all the while driving data consumption and their 5G propositions to a captive audience. Deutsche Telekom turned to RemoteMyApp to power its Magenta Gaming play in August 2020, two months after the operator’s Telekom Innovation Pool invested €2 million into the cloud business.