Oracle and Infobip Enhance Partnership

Infobip announced that it has enhanced its partnership with Oracle to bring conversational experiences to businesses and brands globally. The new integration enables Infobip and Oracle customers and partners to access Infobip’s omnichannel services through Oracle Integration.

Customers increasingly expect omnichannel communications, but integrating and managing new channels can be time-consuming, requiring complex development, deployment, and organizational processes. Infobip’s new Omnichannel Messaging Adapter for Oracle Integration addresses this challenge by enabling all types of businesses to work with and manage omnichannel messaging channels involving Oracle and third-party solutions, including WhatsApp and RCS. The solution deploys quickly, reducing time to market.

In addition, Infobip has provided a prebuilt use case – or Accelerator – for Oracle’s contact center solution, Oracle B2C Service. This Accelerator is a flexible solution that allows consumers to connect with a company’s support team via SMS and WhatsApp, delivering a streamlined two-way communication experience. Both the Omnichannel Messaging Adapter and Accelerator offer low or no-code solutions, benefiting Oracle’s customers and partners.

“Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration,” said Deepak Arora, Vice President of Product Management at Oracle. “This partnership builds on our vision of fueling AI innovation for more businesses by integrating any apps, data, and services anywhere.”

“The Omnichannel Messaging Adapter for Oracle Integration enables Infobip and Oracle customers to tailor our omnichannel solutions to their specific needs using the same platform with just a few clicks. The solution is flexible and works for a broad range of sectors and industries,“ said Veselin Vuković, Chief Alliances Officer at Infobip.