Samsung Receives 75 Accolades at iF Design Awards 2024

Samsung received a total of 75 awards at the International Forum (iF) Design Awards 2024, a prestigious German international design competition. Included among the honors were two Gold Awards for Samsung OLED TV (S95C) and the packaging of the Galaxy Z Flip5 Maison Margiela Edition.

Founded in 1953 as Die Gute Industrieform, the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine categories: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

“The design of consumer electronics plays a critical role in how users experience these products, and these awards signify the continual progress Samsung has made in this area,” said TM Roh, President and Head of the Corporate Design Center at Samsung. “While we continue to prioritize design that is not only essential but faithful to the purpose of the product, moving forward, we will harmonize with consumers’ changing lifestyles and elevate their experiences through sustained design innovation.”

Samsung's 75 wins came across all design categories. In addition to the Gold Awards, the company received awards in the Product Design category for the Bespoke AI Laundry Combo, an all-in-one washer, and dryer; Music Frame, a customizable wireless speaker designed to seamlessly blend into its surroundings; and the Galaxy Z Flip5 and Galaxy Z Fold5, foldable smartphones that use a new form factor to maximize the user experience with a larger cover display. Other products and services that were recognized for design excellence include Samsung Now+, Q Symphony, and the Design Samsung Website.