Samsung's Reputation Tanks Among Americans

Samsung’s reputation among U.S. consumers crumbled after the Galaxy Note 7’s recall and eventual abolition unearthed flaws in the Korean company’s product safeguards, according to Bloomberg.

The world’s largest phone maker’s reputation among the American general public took a huge hit, diving to 49th from seventh in the latest Harris Poll rankings of the 100 most visible corporations. Rival Apple dropped to fifth spot after ranking second in the 2016 poll, while Amazon remained first for a second straight year.

“Samsung’s recent product safety challenges take their toll (particularly around social responsibility),“ according to the report. The annual survey, which has been conducted since 1999, was based on interviews in September and October of last year with more than 4,000 adults.

Samsung is also dealing with the arrest of de-facto leader and Vice Chairman Jay Y. Lee, who’s been mired in a political corruption scandal transfixing South Korea. But his detention came after the Harris Poll interviews were conducted.