T-Mobile US Expects Market Rebound

T-Mobile US Expects Market Rebound

Foto: T-Mobile US

Mike Sievert, president and CEO of T-Mobile US, said that the market is on the brink of a return to normal customer churn patterns. This vital business indicator showed that COVID-19 has muted demand in 2020.

At an investor conference, Sievert said there is pent up consumer demand for device upgrades, which is combining with a broader return in customer confidence and the reopening of many businesses. Customers have got a little cash in their pocket, he noted.

Sievert expects these factors to return the market to more regular competition and churn trends, something he said would benefit T-Mobile. “When they are switching in the industry, well that’s when we thrive,” he added.

The executrive noted the operator had not overlooked its 4G network despite much of its recent marketing focusing on 5G. The LTE network has been expanded to the point it is on-par with rivals AT&T and Verizon, he explained. “Our POP coverages are all about equivalent now,” concluded Sievert.

More from category

Telefonica Posts Record Profit on Tower Sale

Telefonica Posts Record Profit on Tower Sale

31 Jul 2021 comment

Spanish based operator Telefonica raised its full year outlook after posting an all-time record net income.

Strong First Half for Nokia, 2021 Outlook Revised Upwards

Strong First Half for Nokia, 2021 Outlook Revised Upwards

31 Jul 2021 comment

Nokia's net sales grew 9 percent on constant currency in the second quarter of 2021.

Samsung's Revenue Went Up 20 Percent in the Last Quarter

Samsung's Revenue Went Up 20 Percent in the Last Quarter

30 Jul 2021 comment

During the second quarter of 2021, Samsung made a net profit of KRW9.6 trillion ($8.4 billion), up from KRW5.6 trillion in the same period last year.