T-Mobile US Expects Market Rebound

Mike Sievert, president and CEO of T-Mobile US, said that the market is on the brink of a return to normal customer churn patterns. This vital business indicator showed that COVID-19 has muted demand in 2020.

At an investor conference, Sievert said there is pent up consumer demand for device upgrades, which is combining with a broader return in customer confidence and the reopening of many businesses. Customers have got a little cash in their pocket, he noted.

Sievert expects these factors to return the market to more regular competition and churn trends, something he said would benefit T-Mobile. “When they are switching in the industry, well that’s when we thrive,“ he added.

The executrive noted the operator had not overlooked its 4G network despite much of its recent marketing focusing on 5G. The LTE network has been expanded to the point it is on-par with rivals AT&T and Verizon, he explained. “Our POP coverages are all about equivalent now,“ concluded Sievert.