Twitter’s quarterly revenue topped analysts’ projections, helped by its video advertising and data-services business even as the social network failed to add any new monthly users, according to Bloomberg.
Second quarter sales fell 4.7 percent from a year earlier to $573.9 million, beating analysts’ average estimate of $537.2 million as the company drew more money from video advertising and its business selling data to third parties. Still, a long-term turnaround depends on Twitter expanding its audience. That number stands at 328 million monthly active users, the same as in the prior quarter.
Twitter is still working to prove that it can build a sustainable, growing business. After hitting a plateau with its user base and struggling with a slowdown in sales, the company started narrowing its focus, shuttering businesses and teams that didn’t fit its goal of being a destination for live-event content.
With a goal of reaching profitability, Twitter began investing heavily in video, aiming to draw a more mainstream set of users and premium advertising deals. The network now has a promising set of partnerships in its pipeline, but some investors are skeptical that Twitter will ever be much bigger than it is today.
Though its monthly audience failed to grow, Twitter said there’s room for optimism because 12 percent more users are visiting the site on a daily basis than in the same quarter last year. The company declined to disclose a daily active user number or provide further details. Twitter also said that it doesn’t expect its overall sales growth to improve in the second half, citing “headwinds“ related to products it’s de-emphasizing.
In the third quarter, Twitter said it expects adjusted earnings before interest, tax, depreciation and amortization of $130 million to $150 million. Twitter’s business troubles contrast with its increased profile in the political world, as U.S. President Donald Trump frequently uses the platform to reach the public in an unfiltered manner.
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