The Service Continuity AI app suite is the latest addition to Ericsson’s network Support Services portfolio. This suite has been developed in collaboration with CSPs for predictive and preemptive support. It uses AI and machine learning technologies to identify and address issues before they impact network performance.
The AI app suite is split into five functional categories: insights; performance; assurance; self-healing; and energy efficiency. Each AI app is an intelligent algorithm created jointly with CSPs to nip in the bud potential network issues. The pre-trained algorithms also work within specific parameters to elevate performance in line with the goals of the service provider. An AI app is operational 24/7, ensuring complete oversight of the network, otherwise challenging without automation.
There are also AI apps that measure and analyze energy efficiency per site to get detailed insights into the root cause of any inefficiency. Ericsson, together with a European CSP, has measured daily power savings of up to 15 percent, thanks to the automated energy-savings function of an AI app that enables intelligent activation of the radio’s deep sleep feature.
“Ericsson Service Continuity with its human-guided AI/ML network intelligence will empower our customers to think in data to constantly improve performance while adapting to changing market conditions,“ said Nello Califano, Head of Strategy & Portfolio Management, Business Area Networks at Ericsson. “Our suite of AI apps will continue to grow as we create new ones together with our customers. We focus on the outcome, creating simplicity for scale.“
Telecom operators approach AI from two directions: as providers of infrastructure for the digital transformation of other industries and as organisations embedding AI into their own processes. A1 Hrvatska has moved from prototypes to concrete products, from customer support to sovereign European cloud services. Daniel Šimić says workforce profiles are also changing, with fast learning, customer understanding and adaptability becoming more important.
Burra was created as a platform for consolidating IT services companies in Southeast Europe, with a commercial focus on Western Europe and the United States. Its first members, Devōt, Tacta and CoreLine, continue to run their existing businesses while integration is planned gradually, primarily through new projects. Sven Marušić says the aim is not to turn founders into corporate employees, but to build a larger organisation in which they remain shareholders and drivers of growth.
Telecom operators are no longer using AI only for network optimisation and routine operations. They are applying it to faster product development and customer conversations. Matija Ražem says AI enables prototypes in hours, quicker market testing, and automation of many standard support questions. The next step may be a world where personal digital agents interact with agents from telecoms, banks and other large organisations.
