ICEmarket, Croatian App for Yacht Charter

ICEmarket, Croatian App for Yacht Charter

Foto: ICEmarket

ICEmarket, a product of an established global yacht events company, Jadranski skiperi, and a software development agency Calyx, was officially launched last month in Greece during the annual Charter Meetup Athens. The project was incepted by Tino Prosenik after years of organizing the biggest B2B yacht event in the industry, the International Charter Expo.

“With the decline of demand from the private sector, charter companies have become the most important link in the yacht sales chain. These companies are no longer just consumers but rather distributors; actively seeking new private and corporate investors. With the growth of this new sales channel, the motive for purchasing yachts is shifting  from ownership to pure investment,” said​ Tino Prosenik​, the CEO and product owner of the ICEmarket app.

Frequent and fruitful contacts with charter companies and their suppliers, the shipyards being on the top of the chain, led to a conclusion that a more direct and transparent communication is crucial for the long-term sustainability of the yacht sales business. While still in beta and targeting a specific B2B niche, ICEmarket is closely collaborating with its clients on improving the app's functionalities until the big official launch at the ICE’18. event in November in Zagreb Arena.

„ICEmarket app, having been developed in only three months, swiftly responded to this need by not only allowing a clear channel of communication with a five-step deal-making, but an elaborate price sheet configuration options that put an end to endless printed sheets. You wouldn't believe if I told you buying a yacht as a business could be as simple as any other add-to-cart action, but this team made it possible.“ said ​Iva Rumora​, ICEmarket project manager.

More from category

Smart Dubai and IBM Will Offer Government-Endorsed Blockchain Platform

Smart Dubai and IBM Will Offer Government-Endorsed Blockchain Platform

15 Nov 2018 comment

Smart Dubai and IBM announced the launch of the Dubai Blockchain Platform, the first government-endorsed blockchain platform as-a-service in the United Arab Emirates.

Dell EMC Announced Brand New Cyber Recovery Software

Dell EMC Announced Brand New Cyber Recovery Software

5 Nov 2018 comment

Dell EMC announced Cyber Recovery software, along with Cyber Recovery Services, designed to help provide a last line of data protection defense against ransomware and destructive cyber attacks.

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

25 Oct 2018 comment

As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience.