Infobip Builds a Global Communications Infrastructure Focusing on Security and AI

Infobip continues to expand its global technology infrastructure to meet the rapidly growing demand for digital communications and the increasing customer expectations for reliable, secure, and scalable platforms. According to Krešo Žmak, Chief Innovation Officer (CINO) at Infobip, the company’s strategy is to combine its own data centres with major cloud platforms while investing heavily in automation and artificial intelligence.

Today, Infobip operates a global infrastructure designed to ensure high service availability and the ability to adapt quickly to the needs of different markets. The company combines its own data centres with the infrastructure of leading cloud providers. “We started developing solutions on our existing infrastructure, which is a combination of our own data centres and the infrastructure of major cloud providers such as Microsoft and Amazon. That combination gives us flexibility and speed, which are critical factors for competitiveness today,” Žmak explains.

Infobip currently operates around forty data centres worldwide, and decisions about building new facilities are made strategically based on business potential and customer demand in individual markets. “In countries where we don’t have our own data centres, we rely on cloud infrastructure, most often Microsoft’s, as it is our strategic partner. Decisions about building new centres are made together with our sales teams, who assess the market potential and number of clients,” says Žmak.

Digital communications platforms today must handle massive and often unpredictable traffic peaks, particularly during global retail events such as Black Friday or Cyber Monday. In those moments, cloud infrastructure becomes essential for maintaining service stability. “In peak load situations, we rely on the cloud because it enables extremely fast scaling. During Black Friday or Cyber Monday, we have reached volumes of up to 80,000 messages per second, which would be difficult to support without cloud infrastructure,” Žmak notes.

Automation has long been embedded in Infobip’s technology strategy and plays a crucial role in managing infrastructure and operational processes. “Automation has been part of our systems from the very beginning. Our IT teams extensively use automated solutions, from data centre management to monitoring and system maintenance,” he says.

Alongside scalability and automation, security remains a fundamental pillar of Infobip’s platform development. As a global communications provider working with banks, financial institutions, healthcare organizations, and large digital platforms, the company must comply with extremely strict security standards.

Security is absolutely our top priority. There are no compromises. Our systems are designed with security at the core from the very start,” Žmak emphasizes.
Every new solution undergoes extensive security verification before reaching customers. “We have strong internal teams conducting penetration testing and other security analyses, but we also work with global partners who independently test the security of our platforms,” he adds.

In this environment, artificial intelligence is becoming an increasingly important tool for optimizing operations and improving efficiency across the organization. “We have already started using AI to automate operational processes, both in IT and in other parts of the company. We are investing heavily because we believe this is the only way to remain competitive,” Žmak says.

However, predicting the long-term evolution of artificial intelligence remains difficult given the pace of technological change. “No one today can say with certainty what AI will look like in a few years. The pace of change is so fast that it is hard to predict even a few months ahead,” Žmak concluded.

The development of infrastructure, security capabilities, and AI-driven systems demonstrates Infobip's aim to build a platform that supports the global growth of digital communications. In a world where digital interactions are measured in billions of messages each day, scalability, security, and intelligent automation are becoming the defining factors of competitiveness in the communications technology industry.