Infobip Enables WhatsApp Business for Raiffeisenbank Customers in Russia

Infobip Enables WhatsApp Business for Raiffeisenbank Customers in Russia

Infobip, a global communication platform for businesses, has enabled Raiffeisenbank in Russia to communicate with its customers over WhatsApp.

Infobip's enablement of WhatsApp Business allows enterprises in over 180 countries to communicate branded, rich content to its customers over WhatsApp, the chat app trusted and used by 1.6 billion people worldwide.

Raiffeisenbank, a subsidiary of Raiffeisen Bank International, serving more than 2.5 million customers in Russia, will start using WhatsApp Business. WhatsApp is the most used chat app in Russia where 59 percent of all smartphone users communicate over WhatsApp on a daily basis.

"Our main goal is to make financial services easy and convenient for our clients in any channel of choice. We believe that WhatsApp becomes a great addition to chat in our mobile app Raiffeisen-Online, which is very popular among our clients," said Maria Magdeeva, Head of Remote Customers Interaction Department at Raiffeisenbank.

A financial institution can utilize WhatsApp Business for a wide range of customer-centric messages and inquiries including transaction alerts, payment reminders, and account information.

"We are excited to provide WhatsApp Business for Raiffeisenbank. Today's banking is all about providing personalized dialogue over the channel the customers prefer. Increased personalization has multiple and valuable business advantages for banks, where Infobip enabling WhatsApp can truly help scaling Raifessenbank's communications, grow brand loyalty, and fuel engagement in the increasingly competitive consumer banking landscape," said Silvio Kutić CEO of Infobip.

More from category

Japan's Fukui Bank Moves to IBM Cloud

Japan's Fukui Bank Moves to IBM Cloud

22 Apr 2019 comment

IBM Services announced an agreement with Japan-based Fukui Bank to migrate its distributed processing system to IBM Cloud.

Siemens and Intel Demonstrate AI for Real-Time Cardiac MRI Diagnosis

Siemens and Intel Demonstrate AI for Real-Time Cardiac MRI Diagnosis

13 Apr 2019 comment

Intel and Siemens Healthineers are collaborating on a break-through AI-based cardiac MRI segmentation and analysis model that has the potential to provide real-time cardiovascular disease diagnosis.

Ericsson Launched Industry Connect Solution

Ericsson Launched Industry Connect Solution

12 Apr 2019 comment

Ericsson has launched Ericsson Industry Connect, an easy-to-use cellular connectivity solution to accelerate Industry 4.0 digital transformation.