Infobip Enables WhatsApp Business for Raiffeisenbank Customers in Russia

Infobip Enables WhatsApp Business for Raiffeisenbank Customers in Russia

Infobip, a global communication platform for businesses, has enabled Raiffeisenbank in Russia to communicate with its customers over WhatsApp.

Infobip's enablement of WhatsApp Business allows enterprises in over 180 countries to communicate branded, rich content to its customers over WhatsApp, the chat app trusted and used by 1.6 billion people worldwide.

Raiffeisenbank, a subsidiary of Raiffeisen Bank International, serving more than 2.5 million customers in Russia, will start using WhatsApp Business. WhatsApp is the most used chat app in Russia where 59 percent of all smartphone users communicate over WhatsApp on a daily basis.

"Our main goal is to make financial services easy and convenient for our clients in any channel of choice. We believe that WhatsApp becomes a great addition to chat in our mobile app Raiffeisen-Online, which is very popular among our clients," said Maria Magdeeva, Head of Remote Customers Interaction Department at Raiffeisenbank.

A financial institution can utilize WhatsApp Business for a wide range of customer-centric messages and inquiries including transaction alerts, payment reminders, and account information.

"We are excited to provide WhatsApp Business for Raiffeisenbank. Today's banking is all about providing personalized dialogue over the channel the customers prefer. Increased personalization has multiple and valuable business advantages for banks, where Infobip enabling WhatsApp can truly help scaling Raifessenbank's communications, grow brand loyalty, and fuel engagement in the increasingly competitive consumer banking landscape," said Silvio Kutić CEO of Infobip.

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