Infobip Increases WhatsApp Performance with Marketing Messages API

Infobip has levelled up marketing performance with advanced optimization capabilities for its Marketing Messages API for WhatsApp. The solution led its client, Grupo Baguer, to increase Return On Investment (ROI) by more than 60%.

As a Premium Meta Partner, Infobip is among the first to offer sophisticated new features designed to navigate stricter user-level caps, prioritize high-engagement content, and improve campaign ROI for global brands. As the WhatsApp ecosystem evolves, marketing traffic delivering an improved user experience is prioritized.

With user-level message caps becoming stricter, businesses relying on legacy connection methods risk hitting delivery walls. Infobip’s support for the Marketing Messages API creates a crucial pathway for brands to maintain and expand their reach. Early adopters are already seeing positive results. Grupo Baguer, the Colombian fashion group, turned to Infobip to solve delivery challenges and maximize campaign efficiency. 

”Managing several fashion brands and running frequent promotional campaigns, we needed a more efficient way to ensure our messages actually reached customers. With marketing optimizations through the Marketing Messages API for WhatsApp powered by Infobip, we saw a 6-percentage-point increase in the delivery of our marketing traffic compared to the delivery rates of campaigns without optimizations via the Cloud API. Better delivery rates boosted our ROI by more than 60%,” said Oleksandr Shevtsov, Marketing Director at Grupo Baguer.

”The era of ‘spray and pray’ messaging is over. Relevance is key. By integrating these advanced optimizations into the Marketing Messages API, we are ensuring our clients aren’t just sending messages, but reaching their audiences in a compliant, effective way. This cements Infobip’s position as the partner of choice for high-performance WhatsApp marketing,” added Janeth Rodriguez, VP Revenue Region LATAM at Infobip.