Infobip has launched Click-to-chat ad analytics for brands and marketing professionals who seek to harness the power of social media advertising and messaging in one platform.
Infobip has launched Experiences, a new generative AI-powered, no-code journey builder that helps businesses engage customers, foster loyalty, and drive business growth. This should help organizations save time with a library of AI-powered journey templates from onboarding and engagement to retention and loyalty, personalized to suit business needs.
Experiences provide seamless integrations where businesses can connect their existing technology stack in a few clicks. As a result, firms benefit from quicker journey creation and orchestration along with a connected view of the customer experience. The new product provides valuable insights into conversational journeys with robust analytics and reporting capabilities. Businesses can track consumer behavior, measure performance metrics, and identify areas for improvement. Organizations can optimize their conversational experiences with data-driven insights to drive better results and deliver exceptional customer satisfaction.
Experiences will be available for businesses across many sectors, including e-commerce, sport and entertainment, healthcare, financial services, travel and hospitality, transport and logistics, production and manufacturing, and telecoms. Over time, examples include use cases relevant to specific verticals like back-in-stock and product return for retail or use cases relevant across verticals like meeting organizers and location-based messaging.
“With the growing trend of consumers wanting to interact with a business or a brand through conversational chat channels, it has become more important for firms to offer such experiences. AI-powered Experiences help businesses solve customer pain points while turbocharging their digital transformation, delighting customers, and boosting loyalty and growth. Supported by generative AI, Experiences further demonstrates how Infobip continues to invest in innovative new products and services to ensure we are the market-leading communications platform for every platform,“ said Ivan Ostojić, Chief Business Officer at Infobip.
AI-powered Experiences closely follows Infobip’s collaboration with leading Croatian digital insurance company LAQO, to help the insurance firm become among the first to adopt a GPT-enabled digital assistant for customer support. Using Infobip’s market-leading conversational platform, LAQO GPT offers its clients fast, accessible, and always-on customer support, creating a conversational customer journey to improve the experience and boost satisfaction.