Lenovo Reveals its New Global Channel Framework

Lenovo Reveals its New Global Channel Framework

Foto: Depositphotos

Lenovo unveiled “Lenovo 360”, a new global channel partner framework designed to provide easier access to the entire company's portfolio across devices, infrastructure, and services and solutions. The new offer is supposed to help Lenovo partners capitalize service-led and solutions-based opportunities with their customers and drive additional revenue streams.

Designed in collaboration with their channel partners, Lenovo 360 brings together the core elements of people, programs, and tools. The framework details more unified global channel team structures and introduces eight solutions enabling greater workforce productivity and collaboration, infrastructure flexibility, sustainability improvements, and industry-specific solutions to address common business challenges. Rebate accelerator programs like the “Better Together” and “TruScale Accelerator” initiatives offer partners the opportunity to increase earnings on sales across Lenovo’s portfolio of products and solutions, and sales through as-a-Service.

Launching officially this month, Lenovo 360 follows the company’s reorganization of three core business units in April 2021; Intelligent Devices Group, the core PC and IoT business, Infrastructure Solutions Group, and a new Solutions and Services Group focused on verticals and services. Aligning partners’ needs to easily expand their sales footprint, the framework helps partners to expand their Lenovo offerings. In addition to ensuring the simplification of the overall partner process, the framework offers the company’s channel partners specific activations such as training, certifications, and channel marketing playbooks.

“We recognize that we have partners who would like to diversify their revenue and earnings streams by becoming more service-led or solutions-based,” said Pascal Bourguet, Global Channel Chief at Lenovo. “Lenovo 360 unites our portfolio in a way that delivers easier access to our full suite of products and solutions and will allow partners the opportunity to pursue those goals, while still offering our PC and infrastructure-focused partners anything that they demand.”

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