Samsung Unveils AI Home Vision at IFA 2025

At IFA 2025, Samsung showcased its vision for “AI Home: Future Living, Now”. Its AI Home aims to be a reality people can experience today, not just in the future, and one designed for everyone, not just a select few.

“At Samsung, we’re not just imagining the future of AI, we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most,” said Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business. “This is the beginning of a new era where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy, and safe. Research reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision, automating lighting, temperature, and even syncing blinds with the weather for effortless living.

The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings, and nutrition planning. Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI-enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%.

Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security.

Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Galaxy has defined a new era of mobile AI. Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities. By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.