Samsung Installs Momentous New LED Displays on Times Square

Samsung Installs Momentous New LED Displays on Times Square
Samsung

Samsung recently completed a massive five-screen LED display installation at the Times Square building in New York City. The new high-end displays measure more than 1,081 square meters when combined.

New displays take up the entire front facing panel and reflect some of the most valuable advertising displays in the world. The displays feature premium center-stage exposure with full motion video, live-streaming and interactive capabilities.

“We are excited to showcase our LED displays at one of the world’s most renowned destinations, said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “New York’s Times Square is not only a high-traffic location, it is a symbolic center of culture and commerce, making it the ideal place to showcase our leading technology on such a colossal scale.“

Jamestown, a real estate investment and management company, owns and manages the property One Times Square, the 25-story building located in the heart of Times Square. Home to the New Year’s Eve ball drop, the globally recognized building has been central to New Year’s Eve traditions celebrated around the world.

PRISMVIEW, a subsidiary of Samsung Electronics America, was responsible for the design, supply, manufacturing and installation of the project. Last year, Samsung also completed installation of outdoor LED signage at Two Times Square, located opposite from this recently completed project.

Samsung’s SMART LED Signage XPS Series features a reinforced design to deliver uninterrupted color-uniform content in any setting. The XPS 160 and XPS 080 models used at Times Square feature advanced color calibration, an energy-saving design and the industry’s highest-quality, tier-one LED diodes.