Croatian Vipnet Officially a Member of the A1 Brand Family
Foto: Dražen Tomić - Tomich Productions
In a step announced back in mid July, Vipnet, the Croatian subsidiary of the A1 Telekom Austria Group, is rebranded as A1 Croatia. This marks another milestone in the systematic implementation of the Group’s single brand strategy.
On 20 September 2017 the Group had announced its intention to gradually extend the A1 brand to its entire operating business when local market conditions are right. Most recently, the Bulgarian subsidiary was rebranded as A1 Bulgaria on 22 May. Prior to that, the A1 brand was implemented in the Slovenian market (A1 Slovenia) and at A1 Digital as well as in the international Group brand A1 Telekom Austria Group.
“A unified market presence under the A1 brand and its strong brand identity enhances our visibility as a powerful international group of companies. We are far much more than just a ‘classic’ provider of connectivity. Under the common A1 brand we want to be perceived as the preferred digitalisation partner and provider of advanced IT, IoT, cloud and content solutions. Our clear focus is on providing innovative offers, flexible services and an outstanding customer experience in all interactions,” said Thomas Arnoldner, CEO of the A1 Telekom Austria Group.
“The Group-wide roll-out of A1 and the consolidation of local brand landscapes is an investment in the future that offers promising potential for economies of scale and synergy effects”, added Alejandro Plater, COO of the A1 Telekom Austria Group. The single brand strategy is also conducive to achieving the efficiency and growth targets of the group and its subsidiaries when it comes to tapping the potential and opportunities of digitalisation.