The worldwide digital signage market saw shipments of more than 870,000 units in the second quarter of 2018 (2Q18), up 15.9% year over year and an increase of 10% compared to the first quarter of 2018, according to IDC.
Annual worldwide corporate R&D spending increased by 11% in 2018, totaling US$782bn in annual investment, based on an analysis of the 1000 largest global public companies by R&D spend conducted by PwC’s Strategy&.
A new consumer survey from Juniper Research has found that increased churn rates are being faced by video streaming services such as Amazon Prime (-2.9%) and HBO Now (-19.2%) in key markets such as the UK and the US.
In order to engage B2B buyers in a way that overcomes information overload and drives progress to a successful purchase, marketing leaders need to shift their content marketing strategy, according to Gartner.
In its latest advertising forecast, eMarketer has significantly lowered its projections for Snapchat’s US ad revenues for 2018 and beyond, as an increasingly automated buying system brings down prices.