Apple Forecasted for Record Market Share in 2026
Apple is expected to expand its market share in the smartphone, PC, tablet, and smartwatch categories throughout 2026, according to a forecast from Counterpoint Research.

Apple is expected to expand its market share in the smartphone, PC, tablet, and smartwatch categories throughout 2026, according to a forecast from Counterpoint Research.
Users of Apple’s iPhone spend approximately 40% more on microdrama applications compared to Android users, according to new research from Omdia.
The annual volume of global agentic commerce transactions across B2B and B2C sectors is projected to reach 120 billion by 2031, rising from 620 million in 2026, according to Juniper Research.
Approximately $3.5 trillion in artificial intelligence infrastructure expenditures could face potential impairment by the conclusion of 2030 if current capital spending trajectories persist, according to Gartner.
Robust enforcement mechanisms are now vital to ensuring the credibility and success of global AI regulatory frameworks, according to a new report from Omdia.
Global electric passenger vehicle (EV) sales demonstrated robust growth in the second quarter of 2026, increasing by 16% to reach 5.8 million units, according to Counterpoint Research.
Worldwide PC shipments totaled 55.4 million units in the third quarter of 2026, down 22.4% from the third quarter of 2025, according to preliminary results from Gartner.
European businesses are increasingly reliant on artificial intelligence, according to the results of the latest Eurobarometer survey.
The global smartphone market contracted by 22% year-on-year to 255.3 million units in the third quarter of 2026, according to preliminary data from IDC.
The expenditure associated with AI inference per agentic workflow is projected to increase more than fivefold through 2028, according to Gartner.
The volume of business Rich Communication Services (RCS) messages is projected to surpass 485 billion globally by 2030, increasing from 125 billion in 2026, according to a study by Juniper Research.
The integration of artificial intelligence and other sophisticated technologies throughout the automotive value chain is projected to increase significantly over the next five years, according to a report from PwC.
Global expenditure on AI-optimized infrastructure as a service (IaaS) is projected to increase by 96% through 2026, reaching $42 billion, according to Gartner.
The cellular Internet of Things (IoT) market is projected to experience robust growth over the next decade, with connectivity expected to reach 5.9 billion connections by 2035, according to new research from Omdia.
The global market for remittances is projected to reach $634.5 billion by 2030, representing a 9.6% increase from $578.9 billion in 2026, according to Juniper Research.
GenAI-capable smartphones are projected to represent 45% of global shipments in 2026, increasing from 36% in 2025, according to Counterpoint Research.
Organizations are intensifying their cybersecurity investments in response to rapid advancements in artificial intelligence, according to PwC’s 2027 Global Digital Trust Insights Survey.
Ad-supported Connected TV (CTV) video services have the potential to generate an average of $0.21 per hour of viewing (HOV) if all available advertising slots are fully utilized, according to Omdia.
Apple’s iPhone 17 was the world's best-selling smartphone in the second quarter of 2026, capturing 6% of global unit sales, according to research from Counterpoint Research.
Expansion within the conversational artificial intelligence sector is being propelled by rich media platforms, including Rich Communication Services (RCS) and Over-the-Top (OTT) applications like WhatsApp, according to a recent analysis by Juniper Research.