Conversational Customer Communications Grow on Black Friday
Infobip data shows that customers prefer conversational experiences on Black Friday, driven by rich channels such as RCS.
An Intel-commissioned survey of 6,000 respondents across Germany, the UK, and France identified that people cumulatively lose nearly 15 hours a week on digital chores, such as meeting transcriptions or drafting emails. At the same time, AI PCs offered a potentially transformative impact on people’s lives, saving individuals roughly 240 minutes a week on routine digital tasks.
However, the study also highlighted that current AI PC owners spend longer on tasks than their counterparts using traditional PCs. Study results show that greater consumer education is needed to bridge the gap between the promise and reality of AI PCs.
Intel’s report seeks to understand both personal and professional consumer computer habits and identify the potential for AI PCs to optimize efficiency and return time to people. It found that respondents spend an average of 899 minutes on administrative tasks on their personal devices a week, with coding (78 minutes), data analysis (74 minutes), and video editing (68 minutes) identified as the most time-consuming tasks.
Early data suggests AI pCs can save users around 240 minutes a week on routine tasks but many consumers aren’t aware of these benefits or don’t know how to access them. Despite AI PCs becoming more available to people, 86% of respondents have either never heard of or used one. Meanwhile, those respondents who already own an AI PC are actually spending longer on digital chores than those using a traditional PC. This suggests that consumers are spending a long time identifying how best to communicate with AI tools to get their desired outcomes.
The survey also discovered prohibitive misconceptions around these products, with 44% of respondents seeing AI PCs as a gimmick or futuristic technology, and 53% believing they are only for creatives or technical professionals. Survey findings indicate a correlation between greater awareness of AI PCs and adoption of the technology. While only 32% of respondents who aren’t familiar with AI PCs would consider purchasing one for their next upgrade, this percentage jumps significantly to 64% among respondents who have used one before. This shows a promising outlook for consumer interest in AI PCs but also demonstrates the need to drive awareness around real-world use cases of this emerging technology.
Respondents in Germany were the most aware of AI PCs, with 28% either owning or having used one compared to just 8% in the U.K. and 7% in France. The German market also had the least worries about the privacy and security of their data when using an AI PC, with only 12% claiming to be very or extremely concerned. This suggests that the German market is the most willing to engage with new technology compared to the UK and France and that there is work to be done to drive greater awareness of AI PCs across Europe.
When asked which feature of an AI PC they would most likely use, respondents identified real-time language translation (39%), file search optimization (35%), and enhanced cybersecurity (32%) as the most enticing features. And 40% of consumers also feel positive about the adaptive capabilities of AI PCs to understand their habits and provide a more personalized experience.