NielsenIQ Projects Growth in Home Appliances Market in 2026
NielsenIQ released its Home Appliances Outlook, which reveals the macro forces that will shape the Home Appliances industry in 2026 and the product innovation most likely to drive growth.

Worldwide shipments of hardcopy peripherals declined 17.6% year over year to 18.8 million units in the first quarter of 2024. Shipment value also contracted 15.6% year over year during the quarter to $9.3 billion, according to IDC.
The three largest regional markets saw annual declines in unit shipments, ranging from 19.9% to 18.2%. One of the reasons for the contractions was that the same period last year had a higher base leading to less favorable year-over-year comparisons. In addition, vendors have restricted shipments to address reduced profitability, following recent periods of price reductions and high channel inventory.
While all of the top 5 vendors (HP, Epson, Canon, Brother, and Pantum) experienced year-over-year contractions, Brother saw the smallest decline of 8.0%. Brother recorded year-over-year growth in the Asia/Pacific region (excluding Japan and China) thanks to its ability to increase its shipments of Ink Tank models through recruitment of B2B-centered channels.