Increased European Spending on Fitness Apps
Boris Ocić 22 Jan 2021 Print Comment
Foto: Pixabay
The COVID-19 pandemic helped fuel a record increase in health and fitness app spending in Europe during 2020, according to Sensor Tower data. Spending on the apps grew 70.2 percent to an estimated $544.2 million. Globally, spend increased 50 percent to $1.8 billion.
Sensor Tower noted Europe became an epicentre for the pandemic, with consumers turning to their phones more than ever for entertainment and necessities. The outlay emphasised just how serious people were about their mental and physical health, the company argued.
The UK topped the table for Europe with spend of $160.6 million, followed by Germany ($89.3 million) and France (56.4 million). Apple’s App Store accounted for the majority, $392.8 million, and Google Play the remaining $151.4 million. Fitness app Strava, and meditation services Calm and Headspace were the top titles driving spending.
More from category
10 Percent of Workers Will Seek to Trick AI-Driven Tracking Systems by 2023
Gartner predicts that by 2023, more than one-in-ten workers will seek to trick AI systems used to measure employee behavior and productivity.
Smartphone Revenues Expected to Spike 13 Percent in 2021
Global smartphone wholesale revenues will increase 13% in 2021, the highest revenue growth in six years, according to Strategy Analytics.
Mobile Payment Tokenisation Revenue to Exceed $53 Billion by 2025
Revenue from tokenisation provisioning and management in mobile payments will exceed $53 billion in 2025, from $18 billion in 2020, according to Juniper Research.