Increased European Spending on Fitness Apps

The COVID-19 pandemic helped fuel a record increase in health and fitness app spending in Europe during 2020, according to Sensor Tower data. Spending on the apps grew 70.2 percent to an estimated $544.2 million. Globally, spend increased 50 percent to $1.8 billion.

Sensor Tower noted Europe became an epicentre for the pandemic, with consumers turning to their phones more than ever for entertainment and necessities. The outlay emphasised just how serious people were about their mental and physical health, the company argued.

The UK topped the table for Europe with spend of $160.6 million, followed by Germany ($89.3 million) and France (56.4 million). Apple’s App Store accounted for the majority, $392.8 million, and Google Play the remaining $151.4 million. Fitness app Strava, and meditation services Calm and Headspace were the top titles driving spending.