Instant Messaging Users Will Reach 4.3 Billion in 2020

Instant Messaging Users Will Reach 4.3 Billion in 2020

Foto: Depositphotos

A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. This is a growth of 9% year-on-year, largely driven by an increased need for remote communication during the COVID-19 crisis.

The new research identified integrated payment services in instant messaging apps as key to continuing this growth beyond the end of the pandemic. It forecast that instant messaging app developers will partner with payment gateways to offer payment capabilities in apps and increase the overall value proposition.

Partnerships with retailers will be crucial to growing an instant messaging payments ecosystem. The addition of payment capabilities in the app will enable retailers to extend their omnichannel strategies into the messaging space. The research forecast that retailers will capitalise on the established user base of instant messaging applications as an additional retail channel. Retailers will then provide services beyond simple messaging alerts, such as payment authentication and processing.

The report forecast that the number of RCS-enabled smartphones will grow by 45% from 2019 to 2020, with over 740 million smartphones using RCS services by the end of 2020. However, despite this growth, it warned that RCS-enabled smartphones would only be 16% of smartphones globally in 2020. RCS is a next-generation mobile messaging standard supported by mobile network operators that supports media-rich content and payment services.

Given that the research estimated that 84% of smartphones will use mobile instant messaging applications in 2020, it argued that stakeholders cannot wait for RCS to reach high saturation levels to engage with payments. The research, therefore, recommended that vendors should leverage this massive addressable market as an immediate priority.

More from category

Spending on IoT Will Slow in 2020 Then Return to Double-Digit Growth

Spending on IoT Will Slow in 2020 Then Return to Double-Digit Growth

13 Jul 2020 comment

Worldwide spending on IoT has been significantly impacted by the economic effects of the COVID-19 pandemic in 2020, according to IDC.

COVID-19 Halts Double-Digit Growth of Smart Home Devices in Europe

COVID-19 Halts Double-Digit Growth of Smart Home Devices in Europe

11 Jul 2020 comment

In the first quarter of 2020, the smart home market grew 3.8% compared with the same quarter of the previous year, according to IDC.

Gartner: PC Shipments Grew 2.8 Percent in 2Q20

Gartner: PC Shipments Grew 2.8 Percent in 2Q20

10 Jul 2020 comment

Worldwide PC shipments totaled 64.8 million units in the second quarter of 2020, a 2.8% increase from the second quarter of 2019, according to preliminary results by Gartner.