Large Area Display Shipments to Grow 2.6 Percent in 2025

Large-area (above 9-inch) display unit shipments are forecast to grow by 2.6% year-over-year in 2025, according to Omdia. However, this marks a slowdown compared to 2024, as global economic uncertainty and US tariff concerns weigh on the market.

TV and Others/PID applications are expected to post negative growth, with the overall outlook reflecting industry caution amid potential recession risks. Notably, Sharp ceased LCD TV display production at its Gen 10 fab in 3Q24, and Chinese panel makers are taking a conservative approach to increasing LCD TV display shipments to help stabilize panel prices. Shipments in the Others/PID category remain highly sensitive to broader economic conditions.

"It is a forecast that large-area LCD unit shipments will increase by 2.0% YoY and shipment area will grow by 3.9% in 2025. This growth is significantly slower than in 2024. Panel makers are concerned about possible demand erosion in the second half of 2025 due to front-loaded panel purchasing in 1Q25 and the risk of a potential economic recession. As a result, they are becoming more conservative in their production plans and are focusing more on shipment area growth rather than unit growth. Consequently, LCD TV display unit shipments are forecast to decline by 2.2% while shipment area is expected to increase by 4.6% in 2025. Panel  makers are also cautious about the monitor LCD segment, which is projected to grow by only 1.8% due to poor financial results.” Said Peter Su, Principal Analyst at Omdia.

"Large-area OLED shipments are projected to rise 20.4% in units and 12.9% in area in 2025, a slower growth rate compared to 2024. Tablet PC OLED shipments are expected to decline by 1.8% YoY with Chinese makers reducing output by 9.2% while Korean makers see a slight increase of 1.2%. The OLED tablet segment has faced challenges in China due to high prices. However, Chinese makers are expected to increase their notebook PC OLED shipments by 5.4% in 2025, while total notebook PC OLED shipments are forecast to surge by 47%. OLED TV shipments are also expected to rise thanks to aggressive expansion plans from Korean TV brands. Meanwhile, OLED monitors and notebook PC OLEDs are projected to see double-digit growth in 2025, fueled by strong strategies from Korean OLED makers," added Su.

Total large-area display revenue is forecast to reach $72.7 billion in 2025, representing a 3.5% YoY growth. This marks a slowdown from the 14.8% revenue growth in 2024, which reached $70.3 billion due to rising shipments and LCD TV display price hikes. While overall shipment growth will be slower in 2025, revenue is expected to grow at a faster rate than units, driven by ongoing size migration, particularly in TVs. The area of large-area display shipments is projected to increase by 4.3% in 2025, outpacing unit shipments in the same period.