MaaS (Mobility-as-a-Service) will generate revenue of $92 billion globally by 2027; up from $20 billion in 2022, according to Juniper Research. Growing by 357% over the period, the main drivers will be the cost and convenience of MaaS solutions and the increased investment into MaaS infrastructure.

The report predicts that, by 2027, 65% of global MaaS revenue will be generated through subscriptions – for a flat monthly fee, users gain access to a variety of transport services, providing a more cost-effective and convenient transit proposition. However, the report anticipates that the current use of an ad hoc charging model will continue to be crucial in fostering consumer trust; enabling potential users to trial MaaS journeys for a one-off fee. Ad hoc models enable users to pay for a single journey, rather than committing to an ongoing subscription.

“The ability to pay for a single journey in an app, despite leveraging multiple modes of transport, will create substantial cost savings for users, in comparison to individual transit services. MaaS platforms must promote these savings to attract users away from established transport services and towards subscription plans for MaaS services,” remarked research author Cara Malone.

As urban populations increase over the next five years, transit planning authorities must consider the potential of a MaaS solution to ease congestion and reduce pollution from private vehicles. The report urges transit planning authorities to take a holistic approach to urban mobility by integrating MaaS into the wider smart city ecosystem to leverage real-time data from smart city sensors and maximize reductions in congestion and pollution.