Revenue per Gigabyte for Travel eSIM Falls 10 Percent in Two Years

A new study by Juniper Research reveals that the average revenue per gigabyte of travel eSIM data generated $2.78 in 2025. Revenue fell significantly from $3.20 in 2023.

This represents a decline of over 10% in the last two years, despite stagnant wholesale data costs, resulting in increasingly narrow profit margins. These declining margins on travel eSIM data are attributed to increased competition, as more vendors enter this growing market, forcing established players to compete on pricing to acquire new customers.

“This intensifying competition is due to the emergence of travel eSIM enablers; players that enable non-telecom brands to launch their own solutions by lowering entry barriers. As more brands have launched travel eSIM solutions, vendors have shifted focus from protecting margins to retaining customers, by lowering package prices,” explained Molly Gatford, Senior Research Analyst at Juniper Research.

Juniper Research believes that travel eSIM providers must now increase their package value by bundling additional services, such as travel essentials or loyalty rewards, to differentiate offerings and attract new customers. This approach will enable providers to increase margins on travel eSIM packages and reduce their reliance on data revenue.

“Amid growing competition, niche travel eSIM providers that add value through bundled services will outperform larger players that do not, as they can secure stronger margins. The market position of leading vendors is now threatened by these niche players, which offer value beyond data-only travel eSIMs,” concluded Gatford.