The Number of Enterprise Mobile Apps Is Not Accelerating

The Number of Enterprise Mobile Apps Is Not Accelerating
Shutterstock

More than a quarter of enterprises globally have not built, customized or virtualized any mobile apps in the last 12 months, according to the latest mobile app survey by Gartner. This number is surprisingly high, Gartner analysts said, but it is still down from the year before. In the 2016 survey, 39 percent of respondents said they had not built, customized or virtualized any mobile apps in the previous 12 months.

Speaking ahead of the Gartner Application Architecture, Development & Integration Summit in Sydney next month, Adrian Leow, research director at Gartner, said that enterprises are responding slowly to increasing demand for mobile apps. "Many IT teams will have significant backlogs of application work that need completing, which increases the risk of lines of business going around IT to get what they want sooner," said Leow. "Development teams need to rethink their priorities and span of control over mobile app development or risk further erosion of IT budgets and the perceived value of IT development.

According to the survey, those enterprises that have undertaken mobile app development have deployed an average of eight mobile apps to date, which has remained relatively flat when compared with 2016. On average, another 2.6 mobile apps are currently being developed and 6.2 are planned for the next 12 months, but not yet in development.

Gartner's survey reveals that 52 percent of respondents have begun investigating, exploring or piloting the use of bots, chatbots or virtual assistants in mobile app development, which is surprisingly high given how nascent these technologies are. Gartner refers to these as postapp technologies that belong to an era where the traditional app, obtained from an app store and installed onto a mobile device, will become just one of a wide range of ways that functionality and services will be delivered to mobile users. Application leaders need to understand the different postapp technologies that are emerging to ensure their mobile app strategies remain relevant and succeed.

According to the survey, the primary barriers to mobile initiatives are resources related: lack of funds, worker hours and skills gaps. Cost concerns are pervasive in IT organizations so this is not surprising, but it points to the need to enhance productivity with the budgets that IT development organizations already have. Other barriers include a lack of business benefits and ROI justification; however, a lack of understanding of customer needs may contribute to this.

In terms of spending, the survey revealed that organizations' actual IT spend on mobile apps is consistently lower than they forecast. Despite 68 percent of organizations expecting to increase spending for mobile apps, the average proportion of the overall software budget is only 11 percent. Those that plan on increasing spending in 2017 expect to do so by 25 percent over last year. For the past few years, Gartner's research has shown that while organizations have indicated that they will increase their mobile app development budget spend, the reality is that spending allocation has decreased.