Infobip and e& Target Enterprises in the UAE and Saudi Arabia

The enterprise arm of e& and Infobip combined to launch a customer engagement product. It aims at businesses and the public sector in Saudi Arabia and the UAE.

e& Enterprise explained that the Customer Engagement Hub combined the expertise of both parties, with Infobip’s systems related to data and chatbot building, enhancing its existing engageX range. The hub is designed for companies of all sizes and provides the means to deliver marketing and other information based on key customer data, including their interests and activities. It is also designed to improve operational efficiency by centralising data management, analysis, and optimisation, along with providing access to various communications channels from a single platform.

“In today’s competitive landscape, customer experience in both the private and public sectors is more critical than ever,” said Zeid Shubailat, Infobip's local director. VP customer experience at e& Enterprise, Ahmed Abdi Omer, added that companies need systems that not only offer insights into customer needs but also provide seamless engagement on their preferred channels.