US Adults Added One Hour of Digital Time in 2020

US Adults Added One Hour of Digital Time in 2020

Foto: Depositphotos

Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer. Total digital time is now on track to surpass 8 hours by the end of 2022.

In 2020, US adults spent 7 hours, 50 minutes (7:50) per day consuming digital media, up 15.0% from 6:49 in 2019, the biggest increase since 2012. It’s also considerably higher than our Q1 2020 projection (7:31). Digital time accounted for 57.5% of adults’ daily media time in 2020, and that figure will reach 60.2% by 2022.

“Time spent with almost all digital devices experienced an uptick in 2020,” said eMarketer forecasting analyst at Insider Intelligence Zach Goldner. “Connected TVs and video game consoles are the main beneficiaries of the cord-cutting trend due to increases in the number of subscription OTT and ad-free video-on-demand users and content offerings.”

US adults Social Network Time was 1:05, up from 56 minutes in 2019. Digital Video Time increased to 2:13, from 1:46 in 2019, while Digital Audio Time was 1:29, up from 1:22 in 2019. “As normalcy returns in 2021, overall digital consumption will hold all of last year’s gains,” Goldner said. “Desktop/laptop time will return to negative growth this year, but smartphone time will more than make up the difference.”

Smartphones are driving a significant portion of adults’ total digital time. In fact, smartphone time surpassed 3 hours for the first time in 2020 (3:13), up from 2:45 in 2019. Looking ahead, growth in digital time will continue, albeit at much smaller rates. US adults’ daily digital time will gain another 7 minutes in 2021 to 7:57. It will then surpass 8 hours (8:02) in 2022 for the first time.

More from category

10 Percent of Workers Will Seek to Trick AI-Driven Tracking Systems by 2023

10 Percent of Workers Will Seek to Trick AI-Driven Tracking Systems by 2023

17 Apr 2021 comment

Gartner predicts that by 2023, more than one-in-ten workers will seek to trick AI systems used to measure employee behavior and productivity.

Smartphone Revenues Expected to Spike 13 Percent in 2021

Smartphone Revenues Expected to Spike 13 Percent in 2021

16 Apr 2021 comment

Global smartphone wholesale revenues will increase 13% in 2021, the highest revenue growth in six years, according to Strategy Analytics.

Mobile Payment Tokenisation Revenue to Exceed $53 Billion by 2025

Mobile Payment Tokenisation Revenue to Exceed $53 Billion by 2025

16 Apr 2021 comment

Revenue from tokenisation provisioning and management in mobile payments will exceed $53 billion in 2025, from $18 billion in 2020, according to Juniper Research.