Amazon to Start Selling Latest Apple Products, Excluding Speaker

Apple and Amazon, two of the world’s most valuable technology companies, struck a deal to get the newest iPhones into the hands of Amazon customers, according to Bloomberg.

Amazon said it would begin selling the most-recent iPhone, iPad, Mac computer, Apple Watch and Apple TV models on its website, along with branded accessories and headphones from Apple’s Beats subsidiary. Previously, Amazon sold only older model iPhones.

“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,“ the company said in a statement. “We look forward to expanding our assortment of Apple and Beats products globally.“

The two tech giants have clashed in the past. Amazon in 2015 stopped selling the Apple TV media-streaming device that wasn’t easily compatible with the e-commerce giant’s video service, an example of Amazon using its clout as the world’s biggest online retailer to promote products that helped push its own streaming content. In 2016, Apple filed a lawsuit against Amazon alleging that the online retailer was selling counterfeit Apple products on its web store.