Apple Announced Launch Event for March 4

Apple will hold a product launch event on 4 March, the company announced. It is expected to launch several new devices, including a new iPhone 17 offering.

The company invited media to “in-person” events being held in New York, London, and Shanghai, but it did not specify whether a keynote would also be streamed online. Apple has been planning to release a range of new products in the first half of 2026, with a line of MacBook Airs, MacBook Pros, and a new low-cost version of the device set to be made available.

Media outlets speculate that the company is poised to release an iPhone 17e, which represents an upgrade to its mid-tier line. It released the iPhone 17 line in September 2025. Rival Samsung is expected to unveil its flagship Galaxy S26 offering around a week before, after it teased details of its next Galaxy Unpacked event on 25 February in San Francisco.